Having worked in e-commerce for over a decade, the plan was never to open an agency, yet here we are...

Hi, I'm Rob and I run ajar online.

I cut my teeth in the world of e-commerce working for an independent streetwear store as an e-commerce assistant. Fast forward ten years and I've jumped between independent stores, SME brands, wholesale and distribution, billion dollar FMCG brands and straight back into the world of independent DTC retail brands.

I've come to learn that's where my passion lies - brands with a face, where taking action doesn't require sixteen meetings and eleven Zoom calls just to make a decision. The world of e-commerce moves fast - and for independent brands - that's where they can leverage against the big guys.

Adapt, scale, learn & repeat. It's a simple formula and one I've helped numerous brands grasp. Yes there are restraints, budget is often the most common, however if managed correctly, there's a strategy that works for everyone - no matter your size.

The goal with ajar online is to nurture brands who need it the most. Build strong foundations, alongside scalable and repeatable practices that enable them to play fairly in their space.

So, if that sounds like something that might help your brand, let's have a chat.